Skip to content

  • Projects
  • Groups
  • Snippets
  • Help
    • Loading...
  • Sign in / Register
D
digitalstrategyguide
  • Project
    • Project
    • Details
    • Activity
    • Cycle Analytics
  • Issues 4
    • Issues 4
    • List
    • Board
    • Labels
    • Milestones
  • Merge Requests 0
    • Merge Requests 0
  • CI / CD
    • CI / CD
    • Pipelines
    • Jobs
    • Schedules
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Members
    • Members
  • Collapse sidebar
  • Activity
  • Create a new issue
  • Jobs
  • Issue Boards
  • Christa Tirado
  • digitalstrategyguide
  • Issues
  • #2

You need to sign in or sign up before continuing.
Closed
Open
Opened Aug 08, 2025 by Christa Tirado@christatyl6098
  • Report abuse
  • New issue
Report abuse New issue

Powerful Audience Segmentation for the Saudi Audience

Recently, a fashion retailer consulted me after using over 150,000 SAR on online marketing with disappointing results. After revamping their campaign, we achieved a dramatic improvement in advertising efficiency.

Working with a culinary business, we created a strategy where influencers authentically presented products into their normal activities rather than producing evident sponsorships. This method produced interaction levels two hundred eighteen percent higher than traditional promotional content.

After extended periods of implementing standard demographic segments, their new regionally-appropriate segmentation methodology produced a significant improvement in campaign effectiveness and a 163% decrease in marketing expenses.

Last month, a business owner questioned me why his content weren't producing any leads. After analyzing his content approach, I discovered he was making the same blunders I see many Saudi businesses make.

I now employ several resources that have significantly enhanced our competitive research:

  • SEO tools to analyze rivals' keyword performance
  • Brand monitoring software to follow competitors' social activity
  • Digital tracking solutions to track modifications to their digital properties
  • Communication monitoring to get their marketing communications

For a digital business, we modified their global visual identity to better align with Saudi visual tastes while preserving brand consistency. This technique increased their design resonance by one hundred twenty-four percent.

Valuable approaches featured:

  • Metropolitan-centered segments beyond standard zones
  • Area-specific targeting
  • Urban vs. rural distinctions
  • International resident zones
  • Traveler areas vs. resident communities

Advising a fashion retailer, we established detailed guidelines for Utahsyardsale.com influencer collaborations that honored local traditions. This strategy avoided possible problems and strengthened business reputation.

A few months ago, a skincare retailer spent 300,000 SAR in conventional marketing with minimal results. After moving just 25% of that budget to creator partnerships, they experienced a seven hundred twelve percent growth in revenue.

For a high-end retailer, we created a traditional classification approach that identified five distinct traditional categories within their consumer base. This strategy enhanced their campaign effectiveness by 178%.

A cosmetics company shifted from multiple single collaborations to continuous partnerships with a smaller number of influencers, producing a substantial growth in sales and a forty-three percent drop in promotion spending.

For a global fashion business, we created a regionally-focused online identity approach that incorporated subtle traditional elements. This strategy increased their brand affinity by one hundred sixty-seven percent in just six months.

Their strategy included:

  • Temporary channels: Youthful identity aspects
  • LinkedIn: Expertise-centered information
  • Image networks: Experience-centered brand storytelling
  • Discussion networks: Perspective sharing

Helping a luxury brand, we discovered that their Arabic branding was substantially inferior than their foreign language identity. After achieving consistency between the linguistic approaches, they achieved a ninety-three percent increase in presence appreciation among Saudi audiences.

I use a straightforward spreadsheet to track our rivals' rates modifications on a regular basis. This has already allowed us to:

  • Discover periodic discount patterns
  • Notice package deal approaches
  • Understand their pricing psychology

A healthcare provider experienced a 178% increase in name familiarity after executing a medium-optimized branding strategy that recognized the unique features of each digital platform in the Saudi ecosystem.

I dedicate at least two hours each Monday analyzing our competitors':

  • Online organization and user experience
  • Content strategy and posting schedule
  • Online platforms activity
  • Customer reviews and evaluations
  • Keyword tactics and positions

Initiate by listing ALL your rivals – not just the well-known ones. Throughout our investigation, we found that our most significant competitor wasn't the famous brand we were monitoring, but a recent business with an novel strategy.

When I launched my retail business three years ago, I was certain that our distinctive products would sell themselves. I dismissed market research as unnecessary – a choice that nearly cost my entire company.

Recently, I observed as three rival companies spent significantly into expanding their presence on a certain social media platform. Their initiatives failed spectacularly as the platform appeared to be a mismatch for our market.

Two quarters into operations, our conversions were disappointing. It wasn't until I accidentally a detailed report about our industry that I realized how ignorant I'd been to the competitive landscape around us.

Assignee
Assign to
None
Milestone
None
Assign milestone
Time tracking
None
Due date
No due date
0
Labels
None
Assign labels
  • View project labels
Reference: christatyl6098/digitalstrategyguide#2